Glass-Steel, Inc. manufactures custom fiberglass products for water, wastewater and industrial applications. The marketing needed to communicate highly technical products and specifications clearly while presenting the company with a professional, established visual identity.

Aurum developed a coordinated system of marketing and sales materials that organizes detailed product information, technical specifications, diagrams and photography into clear, easy-to-navigate communications. The visual system extends across product brochures, technical literature and digital applications, creating consistency while allowing individual product lines to maintain their own focus.